Resources Library by ANA

The dealer as a customer

Vehicle manufacturers, their dealers, who they should regard as their customers, and the individuals or organisations who buy vehicles (who should be regarded as the dealer's customers) have an inter-dependent relationship. The manufacturer needs...

Catalogue: ESOMAR International Automotive Marketing Conference 1992

Author: Ron Sewell

June 15, 1992

Car dealer survival strategies

Car dealers depend on three main sources of income: the sale of new cars, used cars and of service and parts. They face major challenges in all three, possibly to an extent that threatens the very structure of the industry. In this paper, we review...

Catalogue: ESOMAR International Automotive Marketing Conference 1992

Author: Jonathan Brown

June 15, 1992

Opportunities and risks in Eastern Europe

The collapse of communist control in Eastern Europe and the former Soviet Union and the ensuing transition to market based economies has opened the door to a consumer market of 409 Million people. This paper discusses recent developments in the...

Catalogue: ESOMAR International Automotive Marketing Conference 1992

Author: Louis Bailoni

June 15, 1992

Do we really understand what consumers want?

This paper describes a research project that attempts to better understand the meaning of some words used frequently by consumers to describe automobiles. In conjunction with a leading UK motor manufacturer, the research set out to try and broaden...

Catalogue: ESOMAR International Automotive Marketing Conference 1992

Author: Lorne D. McMillan

June 15, 1992

US trends in customer satisfaction and distribution

J.D. Power and Associates recently released its Vehicle Performance Study, the fourth of its five-phase owner satisfaction program. Other studies that comprise this program are the company’s well-known Customer Satisfaction with Dealer Service...

Catalogue: ESOMAR International Automotive Marketing Conference 1992

Author: James David Power

Company: JD Power

June 15, 1992

Dealers

At the and of 1990 FASA RENAULT requested a project from us on environmental beautification and animation of an area in a dealer’s showroom specialized in the youth segment responding to the following objectives: -Increase the penetration in the...

Catalogue: ESOMAR International Automotive Marketing Conference 1992

Author: Alberto Hernandez Agramonte

June 15, 1992

Opel case study of integrated marketing communication

The quality of the products and the level of the creative being more or less equal in the highly competitive automotive marketplace, it is essential to figure out a way to break through the media and advertising clutter today's consumer is exposed...

Catalogue: ESOMAR International Automotive Marketing Conference 1992

Author: Dick Hage

June 15, 1992

Realities of the European single car market

The paper provides a view of the real impact of the European Single Market on the car industry. It contrasts the political ambitions to achieve an open market with the divisions and differences that still exist in the environment for selling and...

Catalogue: ESOMAR International Automotive Marketing Conference 1992

Author: Malcolm Harbour

June 15, 1992

Panel discussion: Design and marketing

The following paper is a ’live’ transcript of the panel discussion which concluded the New Products session. Although the discussion touches on some important areas of theory, the main emphasis is on the practical issues faced by designers,...

Catalogue: ESOMAR International Automotive Marketing Conference 1992

Authors: Patrick Le Quément, Philip Wade, Daniel Bachelet, Gianpiero Benevolo, Richard Brookes, Lorne D. McMillan

June 15, 1992